• Precise® Fuel Pumps & Modules

    About Precise®

    In 1983, after many years of experience manufacturing auto parts in joint ventures with Midas Muffler, Echlin Ignition and Perfection Clutch in Latin America, Herbert Kruss developed and launched Precise®, a line of high-quality automotive parts. With a product line that ranges from fuel pumps to air conditioning compressors, belts, hoses, tensioners, pulleys, fan clutches and more, the Precise® brand is known for quality products and value prices.

    Ensuring consistent quality became a challenge for Kruss when many American manufacturers shifted their production to Asia and started selling cheaply built, premium-priced “American-made” parts under their brands. Making matters worse, counterfeit parts also flooded the market. Faced with losing his competitive advantage, Kruss established long term partnerships with overseas factories in order to maintain high quality and counter unfair competitive practices.


    All Precise® products are built to the same specifications – by the same O.E.M. factories in Asia, Europe, Mexico and Brazil – used by automotive manufacturers. As a result of Kruss’ passion for excellence, the Precise® brand has earned a stellar reputation in the auto parts market.


    The company has racked up millions of U.S. dollars in sales and been ranked best in class for quality, performance, price, marketing support and distribution. In 2011, the Precise® line of fuel pumps was successfully launched in North America, and was selected by the National Pronto Association as its preferred vendor for premium quality, value priced fuel pumps. Precise® products proudly comply with all relevant single and global market standards such as audits, inspections, monitoring and testing, and have been awarded quality certificates QS-9000, ISO-14000 or ISO/TS 16949.




    A picture of our distribution center in Miramar, Florida.

    The Precise Management team (On the left; Mr. Steven Kruss (President of Auto 7. Inc); In the middle, Mr. Jim Murphey (Senior Vice President of Sales) & On the right; Mr. Richard Perez (Financial & Logistics Manager)




    A look inside our distribution center



    Multiple docks for receiving and sending simultaneous shipments



  • Precise® Advantages

    Precise® is the preferred vendor for the National Pronto® Association Precise® Fuel Pumps

    • Manufactured by original equipment suppliers

    • Premium Product-Value Price

    • Meets or exceeds OEM Specifications

    • All Makes, All Models

    • State of the art turbine technology

    • Designed with Ethanol resistant materials

    • One year warranty

    Latest Product News

    30 August 2013

    Welcome to the new Precise website! Please check back here to find the latest news about Precise®.



  • Precise® Catalog

    • Manufactured by original equipment suppliers

    • Premium Product-Value Price

    • Meets or exceeds OEM Specifications

    • All Makes, All Models

    • State of the art turbine technology

    • Designed with Ethanol resistant materials

    • One year warranty

    CLICK HERE TO VIEW PRECISE® CATALOG
  • Instructions

    Read carefully before you begin


    • Before you proceed with the installation of your new fuel pump, make sure you have completely diagnosed the cause of failure.
    • Check the entire fuel delivery system, fuel filter, injectors, fuel pressure regulator, fuel lines chassis ground, fuse, relay and continuity of wiring.
    • Dirt and contamination is a major cause of fuel pump failure, you must completely drain, clean and flush the tank prior to installing the new pump.
    • You must replace the fuel pump filter on the inlet side of the pump to help prevent future pump failure and validate warranty.
    • Manufacturer’s warranty does not cover returns due to contaminated tanks, misdiagnosis, electrical problems or installation without use of a new fuel fiter/strainer.
    Caution: Work in a well ventilated area as gasoline is involved. Do not smoke; do not work near flames or sparks. Do not work near electric heaters or near appliances that use a pilot light. Always have a class “B” fire extinguisher close by. To help reduce the risks of fire; always relieve the fuel system pressure before beginning the installation.
  • Precise® Distributors

    Are you looking to place an order for Precise® parts? Please enter your address to find the closest Precise distributor to your location.

    View Precise® Distributors in a full screen map

    Do you want to become a Precise® distributor?

    We appreciate your interest. However, please note we will only reply to well established wholesalers, as we do not sell to the general public.

    Please contact us here to inquire more information

  • Mail Us

    Our Location

    Auto 7, Inc.

    2401 SW 145TH Ave
    Miramar, Florida 33027
    United States of America
    Telephone: 1-866-777-8498
    E-mail: sales@auto7inc.com

  • Privacy Policy

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  • Privacy Policy

    In 1983, after many years of experience manufacturing auto parts in joint ventures with Midas Muffler, Echlin Ignition and Perfection Clutch in Latin America, Herbert Kruss developed and launched Precise®, a line of high-quality automotive parts. With a product line that ranges from fuel pumps to air conditioning compressors, belts, hoses, tensioners, pulleys, fan clutches and more, the Precise® brand is known for quality products and value prices. Ensuring consistent quality became a challenge for Kruss when many American manufacturers shifted their production to Asia and started selling cheaply built, premium-priced “American-made” parts under their brands. Making matters worse, counterfeit parts also flooded the market. Faced with losing his competitive advantage, Kruss established long term partnerships with overseas factories in order to maintain high quality and counter unfair competitive practices. All Precise® products are built to the same specifications – by the same O.E.M. factories in Asia, Europe, Mexico, Brazil and the U.S. – used by automotive manufacturers. As a result of Kruss’ passion for excellence, the Precise® brand has earned a stellar reputation in the auto parts market. The company has racked up millions of U.S. dollars in sales and been ranked best in class for quality, performance, price, marketing support and distribution. In 2011, the Precise® line of fuel pumps was successfully launched in North America, and was selected by the National Pronto Association as its preferred vendor for premium quality, value priced fuel pumps. Precise® products proudly comply with all relevant single and global market standards such as audits, inspections, monitoring and testing, and have been awarded quality certificates QS-9000, ISO-14000 or ISO/TS 16949.